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ART DIRECTION + DESIGN
![dazedmag_deck070522-06.png](https://static.wixstatic.com/media/1eddf4_f60d10da14d84a05b1a3ae800b05875c~mv2.png/v1/fill/w_44,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/1eddf4_f60d10da14d84a05b1a3ae800b05875c~mv2.png)
Lead Art Director
App UI Design
AD: Emily Hernandez
CW: Marco Moneti
Miami Ad School NY
Interactive Concepting
HIdentiFI
According to a report by DAZED Magazine, 65% of Gen Zers identify themselves through music; however, as the borders between music genres become more fluid, how can Gen Zers accurately portray themselves?
HIdentiFI by DAZED uses AI technology to provide genre-less Gen Zers with a new digital identity.
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