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MY ROLE

Lead Art Director

App UI Design 

CREDITS

AD: Emily Hernandez

CW: Marco Moneti

Miami Ad School NY 

Interactive Concepting

HIdentiFI

According to a report by DAZED Magazine, 65% of Gen Zers identify themselves through music; however, as the borders between music genres become more fluid, how can Gen Zers accurately portray themselves?

HIdentiFI by DAZED uses AI technology to provide genre-less Gen Zers with a new digital identity.  

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